Guernica Editions

Full of great info. And so well written. An honest, educative and inspiring personal story.

A unique recipe of practical business advice delivered through engaging and hard-earned lessons lined with inspiration, affirmation and common sense principles for aspiring entrepreneurs in any industry. Bruno’s candid approach is refreshing and educational and hits home that you may not win every time, but you never will if you don't throw yourself into the fight.

Industry veterans as well as entrepreneurs entering any field for the first time will find Food Fight Inc. insightful, true and packed with advice that can help anyone to grow their business and avoid common pitfalls. Bruno has not only seen it all, he has the gift of being a story teller so the lessons in his book are not just enjoyable to read but stick with the reader long after she closes the book.

Whether on the field or in the boardroom, fundamentals are imperative. Victory is intentional, it invites an indomitable spirit and is anchored in discipline, effort and determination. Getting knocked down is the dessert of champions, because they firmly understand it provides the yeast to rise again. Bruno’s literary legacy is ultimately grounded in his vast hands-on experience as an entrepreneur. You might say, winning is his cup of tea, but losses have been his sweetener and great challenges his stir stick. Whether you like orange pekoe or green tea this book has content that will fill your imagination and warm your soul.

Food Fight Inc. is proof you don’t have to be a chef to be passionate about food. Bruno takes you through his own personal food fight while bringing his visions to life. This book is intriguing, insightful and extremely entertaining, but most of all, inspirational.