What do Jamie Oliver, Pope Saint John Paul II, Sammy Hagar, and *NSYNC have in common? They all play a role in Food Fight Inc., a colourful collection of Bruno Codispoti's sweet successes and sour lemons in his two-decade-long efforts to bring unique retail food products to the marketplace. Bruno's advice, laced with humour and down-to-earth honesty, can be applied to any aspiring entrepreneur's crusade-- particularly those with modest means--looking to share a product idea with the world.
When you get the launch formula right, it's a beautiful thing. When you get it wrong, chalk it up to a valuable lesson learned, wipe the counter clean and start over again.
Food Fight Inc.
is proof you don’t have to be a chef to be passionate about food. Bruno takes you through his own personal food fight while bringing his visions to life. This book is intriguing, insightful and extremely entertaining, but most of all, inspirational.
Michael & Guy Rubino, hosts of Food Network’s Made to Order reality series
A unique recipe of practical business advice delivered through engaging and hard-earned lessons lined with inspiration, affirmation and common sense principles for aspiring entrepreneurs in any industry. Bruno’s candid approach is refreshing and educational and hits home that you may not win every time, but you never will if you don't throw yourself into the fight.
Ali Velshi, Fmr CNN Chief Business Correspondent
Industry veterans as well as entrepreneurs entering any field for the first time will find Food Fight Inc.
insightful, true and packed with advice that can help anyone to grow their business and avoid common pitfalls. Bruno has not only seen it all, he has the gift of being a story teller so the lessons in his book are not just enjoyable to read but stick with the reader long after she closes the book.
Dana McCauley, Executive Director Food Starter and CEO of Blue Unicorn Innovation.
Whether on the field or in the boardroom, fundamentals are imperative. Victory is intentional, it invites an indomitable spirit and is anchored in discipline, effort and determination. Getting knocked down is the dessert of champions, because they firmly understand it provides the yeast to rise again. Bruno’s literary legacy is ultimately grounded in his vast hands-on experience as an entrepreneur. You might say, winning is his cup of tea, but losses have been his sweetener and great challenges his stir stick. Whether you like orange pekoe or green tea this book has content that will fill your imagination and warm your soul.
Michael “Pinball” Clemons, Vice-Chair, Toronto Argonauts